There are a lot of marketing strategies that businesses use to promote their offerings. However, if there is one key area where entrepreneurs should really be focusing on is attraction marketing. By definition, attraction marketing is a strategy where a business provides value to the customer as it aims to catch their attention and expose them to their products or services. Essentially, what you do is provide information about your products to your customers and when the time comes, they will think about your offering and will be willing to purchase it.
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The
5 Phases of Attraction Marketing Process
Attraction Marketing predates many
of the popular strategies that are widely used today such as influencer marketing.
And even though it lost favor for some time, this technique is making a strong
come back and shouldn’t be overlooked. It is a great way to not only build
brand loyalty but also to generate leads. With that said, let’s have a look at
its five steps
1.
Identify Your Audience
Before you make any sort of
marketing effort, it is essential for you to figure out who your target
audience is. This will include the group of people who will be willing to
purchase from you. At the same time, you will be able to filter out all those
individuals who are unlikely to invest in your offerings. To help you know who
your audience is, it is recommended for you to do your research and identify
which group will find your product most appealing. You can use the help of demographics
for this. Once you know who your audience is, you can then start planning on
how to reach them.
After your research, if you find
that your audience consists of young individuals then you can reach out to them
with the help of social media. And if it is an older audience, then you can
rely on traditional marketing strategies.
2.
Know Your Product
If your marketing strategy is to
make people aware of your product, then you should have comprehensive knowledge
about it. Remember that a customer would never invest if you don’t provide the
information regarding your offering. Also, make sure never to provide them with
incomplete information. And if they have any questions about it then do your
best to answer them so they may develop their trust in your business.
3.
Pay Heed to Channels That Work
Although there are multiple channels
to promote your product but remember that not all of them can prove to be
effective for attraction marketing. If you notice that a channel such as
Facebook or Instagram is not getting you leads then it would be a wise move to
spend less time on those and focus on other channels that are working. There
are some local businesses that prefer focusing on just one channel that has the
most of their audience on. If you are doing that too then consider leveraging
it by developing the highest levels of engagement.
4.
Deliver Excellent Content
Local businesses that often struggle
with attraction marketing tend to ignore the phased approach. This is what
contributes to failure. You should know that only providing quality content
won’t be enough. It is important for you to increase the engagement levels in
order to generate more revenue. Make sure that the content you are providing
offers some value to your audience before you ask them for something in return.
As your customers are being attracted to the free content, you should work out
a way to attract them to your business.
5.
Share Your Solution
This is the final objective of
attraction marketing and should be the goal of all the local businesses. If a
product is being sold by you, then it is possible that you are either adding
value to a client in some way or are solving one of their problems. This is
what your major selling point should be. Also, you will need to make sure that
your clients are aware of the solution that you are proposing. Keep in mind to
always be upfront with your customers and tell them how your product can and
will better their lives.
Conclusion
Attraction marketing was ignored
once but it is recently getting a lot of attention and for all the right
reasons. After all, it is that one strategy that can help local businesses
prosper. So, if you are a struggling business owner then don’t hesitate in
implying this technique and see if it does any good for your venture.
