There are a lot of marketing strategies that businesses use to promote their offerings. However, if there is one key area where entrepreneurs should really be focusing on is attraction marketing. By definition, attraction marketing is a strategy where a business provides value to the customer as it aims to catch their attention and expose them to their products or services. Essentially, what you do is provide information about your products to your customers and when the time comes, they will think about your offering and will be willing to purchase it.
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The 5 Phases of Attraction Marketing Process
Attraction Marketing predates many of the popular strategies that are widely used today such as influencer marketing. And even though it lost favor for some time, this technique is making a strong come back and shouldn’t be overlooked. It is a great way to not only build brand loyalty but also to generate leads. With that said, let’s have a look at its five steps
1. Identify Your Audience
Before you make any sort of marketing effort, it is essential for you to figure out who your target audience is. This will include the group of people who will be willing to purchase from you. At the same time, you will be able to filter out all those individuals who are unlikely to invest in your offerings. To help you know who your audience is, it is recommended for you to do your research and identify which group will find your product most appealing. You can use the help of demographics for this. Once you know who your audience is, you can then start planning on how to reach them.
After your research, if you find that your audience consists of young individuals then you can reach out to them with the help of social media. And if it is an older audience, then you can rely on traditional marketing strategies.
2. Know Your Product
If your marketing strategy is to make people aware of your product, then you should have comprehensive knowledge about it. Remember that a customer would never invest if you don’t provide the information regarding your offering. Also, make sure never to provide them with incomplete information. And if they have any questions about it then do your best to answer them so they may develop their trust in your business.
3. Pay Heed to Channels That Work
Although there are multiple channels to promote your product but remember that not all of them can prove to be effective for attraction marketing. If you notice that a channel such as Facebook or Instagram is not getting you leads then it would be a wise move to spend less time on those and focus on other channels that are working. There are some local businesses that prefer focusing on just one channel that has the most of their audience on. If you are doing that too then consider leveraging it by developing the highest levels of engagement.
4. Deliver Excellent Content
Local businesses that often struggle with attraction marketing tend to ignore the phased approach. This is what contributes to failure. You should know that only providing quality content won’t be enough. It is important for you to increase the engagement levels in order to generate more revenue. Make sure that the content you are providing offers some value to your audience before you ask them for something in return. As your customers are being attracted to the free content, you should work out a way to attract them to your business.
5. Share Your Solution
This is the final objective of attraction marketing and should be the goal of all the local businesses. If a product is being sold by you, then it is possible that you are either adding value to a client in some way or are solving one of their problems. This is what your major selling point should be. Also, you will need to make sure that your clients are aware of the solution that you are proposing. Keep in mind to always be upfront with your customers and tell them how your product can and will better their lives.
Attraction marketing was ignored once but it is recently getting a lot of attention and for all the right reasons. After all, it is that one strategy that can help local businesses prosper. So, if you are a struggling business owner then don’t hesitate in implying this technique and see if it does any good for your venture.