Choosing a domain name is the first and quite important step in the process of creating and launching your own website.
Your domain name is your company’s digital identity. It’s
what your users would use in order to reach your website.
If your domain name is confusing, difficult to remember, or
is not relevant with your business and website, there are high chances of your customers
getting distracted and confused.
We’ve got some expert tips on how to choose your domain name. Read on to find out!
What is a
Domain Name?
A domain name is the web address that your website visitors
use to reach your website. Such as ‘www.xyz.com’.
Hence, a lot of people are confused when it comes to
choosing a domain name. Here are some tips you should follow:
1. It Should Resonate with Your Brand
Try choosing a domain name that is either the same as your
brand name or resonates with your brand name and the services that you provide.
This won’t only help in building a good brand image and improving the relevance
of your brand with your digital presence, but it will also help with your SEO.
2. Keep it Small and Catchy
Small and catchy domain names gain more popularity and often
higher web traffic than long domain names that are hard to read and difficult
to remember.
3. It Must be Easy-to-Remember
Since we’re now talking about how long domain names are hard
to remember, let us put an emphasis on it.
Your domain name should be easy to remember so that it stays
in the minds of your customers and they may be able to visit your website with
ease and anytime they want.
4. Use a Popular Domain Name TLD
Many domain name registrars offer a wide range of domain extensions
or domain name TLDs that you can choose from for your domain name. the domain
extension is what comes after your domain name to form a complete web address.
Such as, in ‘www.xyz.com’, ‘xyz’ is your domain name and ‘.com’ is your Top
Level Domain (TLD) or domain extension.
You need to choose a TLD that is relevant to your business.
For instance, if you only provide services within Pakistan, or want to
represent yourself as a Pakistani brand and appear on the Top in Google Search
of customers looking for Pakistani services, use ‘.pk’ domain extension.
Many business opt for ‘.com’ TLD because it’s the most
popular and is easy to remember as well. While organizations use ‘.org’,
educational institutes use ‘.edu’, government websites have domain extensions
‘.gov’, and so on.
Lastly, always choose a reliable domain registrar. You can
also buy domain from a popular provider of web hosting in Pakistan that offers
domain registration services as well.
The best part is, if you deal with a company that offers best web hosting in Pakistan, there are high chances you might get a free domain with the purchase of a web hosting plan, which is something that you would eventually need in order to launch your website.