We as marketers have always heard that be where our customers are and if we think about this thoroughly, today’s audience is clearly on social media. If we look at and compare all the platforms in terms of likeability, Instagram seems to be the most favored one in the contemporary world. The exceptional fascination of the audience with Instagram has almost made every business hop on to the trend of Instagram marketing.
To build a successful Instagram marketing strategy, marketers are constantly looking for actionable and foolproof ways to build a clear marketing strategy. So, if you are a business that’s new to Instagram or is already on Instagram but looking for strategies to escalate its Instagram marketing, this blog is for you. This blog will effectively highlight the best 5 strategies that will assist you in building a successful Instagram presence in 2022 and beyond. So, let us dive right into the blog without further ado.
5 Exceptional Strategies to Escalate Instagram Marketing
Leverage Video Marketing
We have all seen the various trends on Reels and Igtv going viral on Instagram in a few minutes or hours. An individual that you might now know today can become an Instagram sensation tomorrow. Looking at the tremendous growth of videos on Instagram, not adding videos to your marketing strategy is just something you do not want to do.
Moreover, as per statistics, it is also predicted that by the end of 2022, the video consumption of an average person will be around 100 minutes. Amazing, right? This stat is pretty evident that if you want to build a successful Instagram marketing strategy, you can not ignore video marketing.
You can create various videos of different lengths as per your business requirements. For example, if you have a short message for your target audience like you want to present a teaser of your product, then you can use short videos also called Reels lengthening up to 30, 60, or 90 seconds.
If not and you want to post a full video presenting how-to tutorials or features of your business, then you can use the IGTV feature available on Instagram. On IGTV, you can post a video of even 10 minutes or 20 minutes as per your requirement.
Leveraging the benefits of video marketing will help you in delivering your message effectively to your target audience.
Moreover, as per statistics by SEO Engine Journal, video content has 2 times higher engagement on Instagram. So, leveraging this skill as a marketer will assist you in boosting the growth and reach of your Instagram handle.
This gives you a wide opportunity to pitch your business to a larger target audience more efficiently than by posting images. Hence, the addition of video marketing to your Instagram strategy will increase your brand awareness and presence which are the ultimate goal of every business using Instagram marketing.
Optimize With Dual-post Feature
At the end of 2021, Instagram launched its dual post feature allowing users to share the ownership of posts, Reels, or IGTV videos. This has given the idea of collaboration and influencer marketing a completely new face. Using this dual feature of Instagram, now you can post a single piece of content that will be visible on both the feeds of collaborators.
We all know that collaboration is a great strategy to boost your engagement and presence on Instagram. Earlier, when you used to collaborate, a single post on the influencer or collaborator business did not give the guarantee that the audience will click on your username mentioned in the caption or not.
In short, earlier collaborations did not guarantee high engagement results. But, now with the feature of dual post collaboration, it is guaranteed that the likes, shares, or comments that collaborator posts will get, will be visible on your page too. This will assist in ensuring that your page will also get the same amount of engagement through a post as your collaborator.
This will give you an opportunity to tap the target audience of the collaborator as well which will ultimately give you the opportunity to pitch your business to more audiences. Using this dual post feature, you can attract new leads which might assist in enhancing the growth and revenue of your business.
Create high-quality content to hook the audience
In the world of social media marketing, high-quality content is the only key to successfully hooking your target audience. In order to grab the attention of the audience, irrespective of the fact whether you are creating content for posts, IGTV videos, or short Reels, you need to offer high-quality content to your audience.
Today, audiences have millions of options to choose from, only high-quality content can give you a competitive advantage over your competitors. To offer high-quality content, you need to create something catchy, relevant, and unique that instantly attracts and grabs the attention of your target audience.
As per your business, you can create humorous, serious, sarcastic, or informative content that pleases your target audience and encourages them to engage and learn more about your business or you. For effective delivery of content, you can use the 7Cs of communication and ensure that the message has reached your target audience just the way you want it.
Market with social proof
Although people are fascinated by online shopping or being just like their favorite influencers by using their recommended products, they also fear fraudulent products. This fear of being fraud had made it essential for businesses to present proof of their credibility and authenticity.
They will always want social proof before trusting anyone online. This is where bringing UGC into the picture will help you in presenting social proof. For those who are not aware of the term, UGC refers to user-generated content that is created by the consumers of the brand. Using the brand-centric content created by users will assist you in getting the audience to trust your business and ensuring people that other people also trust you.
In fact, as per statistics, 60% of customers state that UGC is the most authoritative and authentic form of content in marketing on social media. This implies that if you will bring the strategy of UGC into your Instagram marketing strategy, this will assist you in enhancing the authenticity and reliability of your business on Instagram.
Bring AI into the picture
Artificial intelligence, also known as AI, has been one of the favorite words lately for all digital marketers around the globe. In fact, if we look at the statistics, 84% of digital marketers have been using AI in their digital marketing strategy. This proves that AI has been one of the major helping hands for marketers for all the platforms including everyone’s favorite Instagram. You can use AI in Instagram marketing for multiple below-mentioned purposes.
Instant Reply Through Chatbots
Today, the audience is very impatient and this is because they have so many options to choose from. So, they expect businesses to reply to them instantly and solve all their queries as soon as possible. Using AI chatbots can assist you in solving this problem and can make your business available to your audience 24*7.
Moreover, AI now has the ability to answer the queries of the audience just like humans using its amazing branch of NLP (Natural Learning Processes). So, you can use chatbots and they can reply to all the queries of your customers even when you are not available.
This will assist you in enhancing the efficiency of your overall Instagram marketing strategy because let’s face it, the whole concept of marketing is about keeping your customers happy and satisfied.
Prediction of Future Trends
AI with the combination of Machine Learning has the potential to collect the database and predict future trends based on the data. These will assist you in getting prepared for all the future trends that might occur in the future. This will assist you in keeping your audience engaged and ensuring that you do not lag behind in hopping on the trends. Besides, we all know how important following trends is on Instagram.
Automated Scheduling
Every audience has its time of being the most active on every platform. Posting as per the time in which your target audience is most active will assist you in getting the most impressions from your target audience. As you can not always be free to post the content as per the decided time, using AI-based tools will assist you in scheduling your posts.
In addition, it will automatically post the content as per the scheduled time. This will not only assist you to get the most impressions but will also save you the time of posting content manually.
Using all the above-given features of AI in your Instagram marketing strategy will assist you in connecting with your audience more effectively and efficiently. This will assist you in enhancing your overall presence online which will affect your overall growth of the business positively.
To encapsulate, whether we admit it or not, social media marketing is an inevitable part of marketing in the contemporary. Besides, Instagram is everyone’s favorite. So, the need is to effectively understand the strategies that can assist in boosting your presence on Instagram. That being the case, the above-given strategies will effectively assist you in gaining all the benefits of Instagram marketing in the coming years.
